February 28, 2007
February 27, 2007
A man fooled Switzerland's weekly SonntagsZeitung into publishing a two-page advertisement he created
of himself posing semi-naked beside a bottle of Gucci perfume.The guy posed as PR rep of Gucci to get the ad published in the magazine. The magazine realized what had happened when they sent bill to Gucci. more
February 22, 2007
A record 200+ teams participated (including some alleged fake students) at Tata Crucible Campus quiz,Hyderabad ...the team from ICFAI convincingly won the quiz makeing history by becoming first team to make into finals through wild card entry and winning it. Dept of Mgmt studies,
Some of the questions from prelims and finals:
What initiative from ITC gets its name from Hindi word meaning place of gathering
Which company is entering DTH services with brand name Blue Sky Magic?
Pic of Hugg hefnner
Patty Stonesifer is the ceo of which foundation
Bill and Melinda Gates foundation
Which company has taken over TOMCO,Lakme,Kwality ice creams
What does KYC norm stand for
Know your Customers
Pic of eric schimdt
The official football of 2006 world cup is manufactured by which company
If u r nominated for D&Ad award for what categories are you competing for
Design & Advertising awards
Henry & Helal Hassenfiels formed which company in 1923 as a Textile Company
“Come for the Cricket, Discover the country” is the advertising campaign of which country
Malaysian airlines logo
HomeTowns a large format retail outlets is from which company
Mb Yunus started which bank
Bangladesh Grameen Bank
IOB bank logo
Which company specializing in medical optics did John Jacob and Henry found in 1853
Bausch & lomb
“Share moments,Share life” is the punchline of
Which Indian airline does Mr.Bruce Ashby Heads?
ERTS it’s the ticker symbol of which company
Which company’s logo features a stick?
Planet Fashion is owned by which company
Aditya Birla Group
What was originally started as ‘LTD” in
Who owns NBA team Portland Blazzers
Abhishek BAchhan 31st birthday gift
Virginai House HQ of which company
February 21, 2007
ALL NEW - software is not compatible with previous versions
APPLE - Arrogance Produces Profit-Losing Entity
BINARY - the ability to have friends of both sexes
BLAMESTORMING - sitting around in a group discussing why a deadline was missed or a project failed and who was responsible
BOOKMARK - take note of a person for future reference
BREAKTHROUGH - nearly booted on the first try
CD-ROM - Consumer Device, Rendered Obsolete in Months
CHARACTER DENSITY - number of very weird people in the office, divided by the floor space
COBWEB SITE - a World Wide Web Site that hasn't been updated for a long time. A dead web page
CRASH - normal termination; typical computer response to any critical deadline
CUBE FARM - an office filled with cubicles
DATA BASE - medium used to store errors, so that they can be processed and printed many times by the computer system
DOS - defunct operating system
GLAZING - corporate-speak for sleeping with your eyes open
MICROSOFT - Most Intelligent Customers Realize Our Software Only Fools Teenagers
PLUG & PLAY - new hire who doesn't need any training
February 19, 2007
TRYVERTISING: is integrating your goods and services into daily life in a relevant way,
so that consumers can make up their minds based on their experience, not your messages.
February 16, 2007
February 15, 2007
who controlled northern Afghanistan during Taliban regime and in 1998 he submitted a bill of $3 million to General Rashid Dostum. The General offered him a Boeing 727 worth $2 million instead of cash. After infusion of funds from other investors Zamari Kamgar rolled out Kam Air Afghanistan's only private airline
February 14, 2007
February 13, 2007
The recipe for Imperia Brand of vodka(owned by Russian Standard co) is said to have been discovered by 19th century Russian scientist Dimtri Mendeleev, inventor of chemistry's periodic table of elements
Imperia uses winter wheat from the black soil of the Russian Steppes,distilled eight times and blended with the glacial waters from Lake Lagoda. The liquid is then filtered twice through charcoal and twice again through quartz crystals from the Ural Mountains.Czar Alexander III in 1894 declared the formula as "The Standard of Vodka.
February 12, 2007
February 08, 2007
February 07, 2007
Enviga a green tea drink developed as a joint venture by Beverage Partners Worldwide, Coke and Nestlé
The most widely accepted explanation is $ is the result of the evolution of the Mexican or Spanish "P's" for pesos, or piastres, or pieces of eight. This theory, derived from a study of old manuscripts, explains that the "S," gradually came to be written over the "P," developing a close equivalent to the"$" mark.
February 05, 2007
2. For which Virgin company inaugural function did Richard Branson dressed up so..
Virgin Bride (BTW the photo is not morphed, Richard Branson shaved his chest and dressed so for the inagual function of virgin Brides
3. once in a while, you will see the Google logo change to represent a current event(like new year,Christmas,braille day etc These logos are known as what?
4. In 1972, which company introduced a new version of the logotype. Designed by Paul Rand,
replacing horizontal stripes with solid letters to suggest "speed and dynamism"?
5. which company unveiled a new slogan “more Happy"
6. In 1998, Microsoft paid Internet service provider Synet $5 million for the rights of which name
7. who was named as "Advertising Agency of the Year 2006" by Advertising age?
The Consumer was named as Advertising ageny of the year on the grounds that consumers generated more compelling brand communications in 2006 than any single agency
8. Corous selling process started in October ,2005 when there banker credit suise set up project England the code name for the potential sale and gave every possible buyer a secret name, while CSN was nicknamed as cardiff, what was the nickname given to Tata's?
9. Name the global official internet partner for the 2007 cricket world cup
10. Prosearch Consultancy(They conducts workshops for senior managers on translating winning sports strategies to the field of business) is owned by whom??
scores: Rohit Jain 2, Balaji Krishnan 6, Prasoon Ranjan 6, Varun Reddy 9, Alfia Kadhim 1, Pushpadatta 2, Anirban Datta Gupta 8, shyam naren 7,Sidharth Mishra 5
Eggvertising : Advertising on eggs
CBS advertised on 35 million eggs marked with their logos and phrases such as "CSI: Crack the case with CBS".This strategy is reffered as their "Outernet Startegy"which involves reaching customers outside their homes while they go about their daily activities.
ABC also tried Outernet strategy to promote “Desperate Housewives” by using dry-cleaning bags.
Japan's well-known brand Nissin Food Products' Chicken Ramen noodles is now adveritsing on eggs that too on about 300,000 packs of eggs
Robert Bosch introduced one of Germany's first eight-hour working days and occupational training for associates — earning him the nickname "Red Bosch". Bosch donated profits from World War I armaments contracts — millions of German marks — to charity.
February 03, 2007
worth $379 million. Following the Super Bowl were the Summer Olympics ($176 million) and soccer's World Cup ($103 million).
February 02, 2007
PEPSI - "Beat Coke"
HONDA - "We will crush, squash, and slaughter Yamaha"
Wal-Mart - "To give ordinary folk the chance to buy the same thing as rich people."
Walt Disney - "To make people happy."
3M - "To solve unsolved problems innovatively"
Ford Motor Company (early 1900's)"Ford will democratize the automobile"
Source How to write a Business Plan- UBI
(p.s- some of the mission statements changed now)
February 01, 2007
The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and
Microsoft is developing on an online payment system that will be cheaper than credit card transactions.Microsoft Chairman Bill Gates reviewed a plan to enter the online payments business during his "think week," a twice-yearly ritual where he usually isolates himself in a backwoods cabin to study new ideas. Over the years, these sessions have propelled products such as Internet Explorer, Microsoft's Tablet PC and an online video game business.
The problem with the cola companies is that they have a closed mindset. India is not a cola country. We are a nimboo pani country.
- Ramesh Chauhan, created brands such as Thums-Up, Goldspot, Citra, Maaza and Limca and heads Bisleri International.