August 25, 2008


Congress in it early days used to charge 4 annas from new members, but when Gandhiji took over Congress he changed that rule and all new members instead of paying 4 annas to party were asked to buy Khadhi. Gandhi's belief was when new members buy khadhi it will generate employment to villagers and his view of Khadhi as a swadeshi fragment and a symbol of India's freedom struggle.

Now coming to the question The word 'Khadi' is derived from which Hindi word. Answer in comments

August 15, 2008

Mile Sur Mera Tumhara

One of the best things in India is cultural diversity. I dont think any other country has such diverse set of cultures (though with minor glitches). “Mile Sur Mera Tumhara..”,released in 1987 commemorating the 40th anniversary of Indian Independence showcases this diversity amazingly. The videos was created in 1988 by Lok Seva Sanchar Parishad, and promoted by Doordarshan to promote national integration. The song was composed by Louis Banks, written by Piyush Pandey. Raga Bharavi, a sampoorna raga, was chosen as the base for the music.

August 10, 2008

Tata Crucible Corporate quiz - Hyderabad

70 odd teams took part in Hyderabad leg of Tata Crucible. I must say they braved out a huge downpour to reach the venue. Giri is known for innovating new formats/rounds(Pyramid quizzing..etc etc) but this year crucible don't have much surprises, its a plain simple business quiz.

A 25 question prelims, more of current affairs and a bit of history/trivia.

6 TCS teams battled out in Tata track(TCS Track can be more apt), and won by a young TCS team(last year Student track Kolkata finalists)

Google won the Non Tata track by cracking the last question on a buzzer. As many as 4 teams got a chance to clinch the title

Coming to rounds:
1st: Dry round - 6 question 10 on direct, 10 on pass
2n Tata round - 5 question on buzzer
3rd round -Connection round - I find this one bit wired
4th round - Code Buster - 6 on buzzer, will show 4 logos/pics, need to crack those 4 pics n code - pretty much simple, but its the question of speed
5th round - 3 question on buzzer, crack on first clue -15 points, 2nd 10 points, 3rd 5 points

For question check out Nishit's blog

August 04, 2008


A smart company has launched a campaign(OOH, TVC, Print) recently, asking user 'Kyaa Aapko K.I.L.B hai? well nothing unusual, except users thinking what is this k.I.L.B and searching in Internet for possible answers.

As on 5th August K.I.L.B is among top 10 search terms in India according to Google Trends (yesterday its at 18 th rank). I guess that's considerably number keep in mind KILB is promoted prominently using OOH and some rare TVC's

The engagement would be at different levels if the advertisers extended the campaign online they probably would have thought users wont search about KILB on internet and did not invested in online
Online/offline integration happens when advertisers/marketers look at bigger picture, gauge what different mediums can do to the campaign and execute it in a mix of mediums(if needed) than push one over the other. But in many cases agencies/advertisers end time and energies arguing the pros and cons of one medium over another

Update - Chiefbruts, says its a BigAdda Campaign and K.I.L.B Stands for Kyunkie I Love BigAdda, more on it here , So my guess(Vodafone) went utterly wrong:P

oh its not BigAdda, its form AEGON Religare Life Insurance and K.I.L.B Stands for 'Kum Insurance Lene Ki Bimari'

August 02, 2008

Randy Pausch's Last Lecture

Last week I seen few of my friends changed there Gtalk status to "R.I.P. Raundy Pausch", initially I thought he may be some pop star or a sportsmen, and did not bothered much.

The buzz keep on going on, and accidentally I came across his Last Lecture video on youtube. His life really mesmerized me.

Randy worked as a professor in Carnegie Mellon Univ and was diagonised with pancreatic cancer. He delivered his "Last Lecture " at CMU, one month after he found he only had 6 months to live.Last lecture's are ongoing series of lectures at CMU where top academics are asked to think deeply about what matters to them, and then give a hypothetical "final talk," i.e., "what wisdom would you try to impart to the world if you knew it was your last chance?" Randy Spoke about "Really Achieving Your Childhood Dreams and how he worked to achieve his childhood dreams.

If you haven't seen it, I highly recommend it or read the gist here

Randy's story touched me deeply, he accepted fate and was extremely brave to face the reality, in his 1hour 16 mnts talk you will never see fear in his eyes,words, body language, he teached about "living" and living and having fun.