January 28, 2008

Honda Civic Hybrid ad

In September, as executives at RPA, the agency for the American Honda Motor Company, were completing a commercial for the Civic Hybrid, they got to know that Subway was using the same music theme from “The Odd Couple,”. RPA suggested Honda to move up the introductory date for the spot to late September from early October. It beat the Subway commercial onto television by about a week.

January 24, 2008

panvati bull

In December of 1989, Di Modica created a 7,000 bull in front the of New York Stock Exchange as a response to the rebound of the 1987 stock market crash.
The Indian version of Charging Bull was installed in early jan, and dubbed as “panvati bull” (panauti is the Hindi equivalent which means disaster).

But BSE was invaded by bears...BSE ended in Red in next 8 sessions and Protesters are complaining it had not been installed keeping in view the “vaastu” rules of a building and responsible for the recent fall.BSE guys, seems to called a Vastu Expert to suggest on the Bull position...after a close analysis the vastu expert suggested to change the direction to North West!!!

January 19, 2008

Amul Advertisment



I came across this Amul hoarding today morning.Utterly butterlly hilarious and bang on!!
Amul ads are classic, topically and differ from bland outdoor/print advertisements. Its amazing to see such a consistent quality work for years(starting in 1966) from da Cunha.Click here to see more Amul ads

January 15, 2008

trivia

Brain branding is an interdisciplinary approach to improve understanding of how the mind perceives and processes brands.

Coke statistical department publishes fun facts about soft drink industry like how many times the world would be circled if coke bottles were lined up end to end.(why not how many ppl using coke as pesticide? point taken)

Billboards were first called a 24 sheet poster due to the fact that they were made of 24 sheets of normal poster size paper

e-Mimi-kun

Which company unveiled a new device that will allow people "speak" through their ear so they can use their mobile telephones in noisy places. The device -- named "e-Mimi-kun" (good ear boy) -- doubles as an earphone and a microphone by detecting air vibrations inside the ear

Answer here

January 08, 2008

Worlds fattest nation

forbes: Nauru tops the list of Worlds Fattest countries with an estimated 94.5% of overweight population.

The WHO's definitions of "overweight" and "obese" are based on an individual's body mass index (BMI), which measures weight relative to height. Overweight is marked by a BMI greater than or equal to 25 and obese is defined as having a BMI greater than or equal to 30

Xerox New logo



Xerox unveiled a new logo to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products. 2/3rds of Xerox's revenues in 2007 came from products introduced in the last two years.The new logo looks good but i guess it wont replace the photocopier/document company image of Xerox

source