July 07, 2008

TAG Records - Procter & Gamble owned music label

TAG Records, is a music label company started by FMCG giant P&G to promote their own products.More

Cool strategy to connect with next gen customers,but very tough to execute.It got to be centered around music and not P&G Products, but wont be possible as the music label was started to promote p&g products, not gr8 music necessarily

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