October 29, 2007

Eco friendly t-shirts

The eco friendly Tshirt is made from 50% cotton and 50% recycled plastic bottles..juss name the brand which launched the intiative..answer in Comments

HEINEKEN WOBO: The brick that holds beer

Mr. Alfred Heineken got an idea after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials.He then decided to design a building using used beer bottles.

The structure in the pic used oil drums for columns, Volkswagen bus tops for roof and the WOBO bottles for walls.The shed at the Heineken estate and a wall made of WOBO (world bottle) at the Heineken Museum in Amsterdam are the only structures where the ‘beer brick’ was used


October 23, 2007

Teleocom Italia Ad

This is one of my fav ad..
Released In 2004 by Telecom Italia using Gandhi's feature and exerpts of his speech at the Inter-Asian Relations Conference, New Delhi, 1947. click here to read the whole speech.

This ad is made by the advertisement agency Y&R Italia Srl for Telecom Italia and won the Epica - Europe's Premier Creative Awards award for the year 2004

Gandhi's words in the ad:
"If you want to give a message it must be a message of ‘Love’, it must be a message of 'Truth'. I want to capture your hearts. Let your hearts clap in unison with what I’m saying. A friend asked yesterday, ‘Did I believe in one world?’ How can I possibly do otherwise, of course I believe in one world".

BTW, A U.S.-based licensing company CMG Worldwide tried to capitalise on the name of Mahatma Gandhi with the aid of his grandson Tushar Gandhi. read more

October 22, 2007

Italian Mafia

Italian Mafia recorded a turnover of more than $120bn (£60bn) a year. 7% of Italy's output is filtered off by organised crime.


October 18, 2007

Thursday Trivia

Kimberly-Clark developed the "disposable handkerchief" to commercially develop excess creped wadding capacity. The tremendous increase in cars increased the sale of cosmetics, particularly cold cream, to combat the effect of wind hitting the faces of women riding in cars open to the elements. Naturally, they needed something to remove the cold cream. So the tissue trademarked "Kleenex" was developed as a disposable substitute for cloth face towels in 1924

some of the co-branding initiatives - Puma has worked with Mini to produce a special-edition car; Acer has worked with Ferrari to create a laptop computer; Volkswagen has partnered with Apple to create an iPod-compatible Beetle

More than 25% of the entire population of the world has collected stamps at one time in their life.

Conflicts from 1990 to 2005,costed 23 African nations $300 billion, a study by Oxfam International has found

Black Friday traditionally is the kick-off to the holiday shopping season in USA. On that day, retailers try to outdo each other with the deepest discounts, or "doorbuster deals," that they offer only for the first few hours that day

Global wealth increased 7.5% last year to $97.7 trillion, according to Boston Consulting Group. And of the 9.6 million households globally with more than $1 million in assets, 49% of them lived in North America.

Carlos Slim-controlled companies make up one-third of the $422 billion Mexican Bolsa, or stock exchange

Delays in Airbus A380 project have cost Airbus 6bn euros (£4.17bn; $8.5bn)

October 17, 2007

which club

The club was founded on the 15th of August, 1889, with a sole purpose of beating the British at their own game(football). The founder was lawyer Bhupendranath Basu, who would later become Indian National Congress President. Two players became Governor of West Bengal.

It is the oldest football club in Asia.The club is also known as Mariners. The Government honoured the club with the title "National Club of India" In 1989, during the club's centenary year and to honour there famous win over East Yorkshire Regiment to clinch IFA Shield in 1911 the Government of India issued a postage stamp.

The name of there mascot is "Baggu" (means 'Tiger').

Click here for answer

October 15, 2007

Bgyan 8 - business quiz

Presenting Bgyan #8. Answers to only those who attempted. Mail u r replies to praneeth82@gmail.com

1. 13 of the 15 members of the Indian T20 cricket squad promote one brand. Which Brand?

2. 'Cricketguniya' a kind of anti-cricket epidemic that spreads whenever India starts loosing in cricket is a new promo idea of which company. This campaign was supposed to be aired after T20(they thought India will be out from T20 at early stages)

3. Which famous bollywood director acted in two commercials – Fevicol (Dam laga ke) and Chal Mera luna

4.In the early 1990's Mr.X stumbled on a news report about a Vietnamese born French pilot using helicopters to help foreign investors travel all over Vietnam . This made him think of abysmal lack of helicopter services in India and decided to enter into helicopter services. Name the company started by Mr.X?

5. Connect 'lalkaar', 'Wheels of India', 'The first class offer' and 'Power Deal'

6.What was founded by Dr.S.S.badrinath in 1978 as a 16 bed hospital with one Operation Theater on the campus of Vijaya Hospital . The hospital was started by a group of philanthropists at the request of Sri Jayendra Saraswathi, the Sankaracharya of the Kanchi?

7.India will be soon promoted as a "MICE Destination' to tap the $280 billion global market. What does MICE stand for

8. ---Designed by Max Meidinger in 1957, it is symbolic of neutral Switzerland and an expression of new optimism in the aftermath of World war 2

9.Which city in Italy , is known as "The capital of engine" since the factories of most Italian car manufactures are located there

10. The Musalman, a daily newspaper from Chennai is perhaps the last newspaper in the world ----?

11.Which company means "Giver of good things” in Sanskrit

October 14, 2007

Charles Piccirillo Awesome Print Ad

This print ad was created in 1960 by Charles Piccirillo to promote the National Library Week.

The headline consisted of the alphabet in lower case letters like so:

It was followed by this copy:

“At your local library they have these arranged in ways that can make you cry giggle, love, hate, wonder, ponder, and understand.

It’s astonishing to see what these twenty-six little marks can do. In Shakespeare’s hands they became Hamlet. Mark Twain wound them into Huckleberry Finn. James Joyce twisted them into Ulysses. Gibbon pounded them into The Decline and Fall of the Roman Empire. John Milton shaped them into Paradise Lost.”

Came across this at Creativethink, awesome copy

October 10, 2007

Garibi Hatao!!

An urban family earning less than Rs508.26 a month would now be considered "Poor" and will be entaitled to all the benefits according to a new poverty benchmark set by which Indian State Government.

Click on Comments to know who those dumbos are

October 04, 2007

Thursday Trivia 5 - famous dropouts

Bill gates, dropped out of Harvard law college, when he was just 19 years old to start Micro-soft, along with Paul Allen who dropped out in his sophomore years from Washington State University to work as a programmer for Honeywell

Steve Jobs dropped out from Reed College after six months

Blake Ross started as an intern at Netscape Communications when he was a 15-year-old prep school student in Miami. At age 17, he helped created the Firefox Web browser, which has since grown into the biggest threat to Microsoft's Internet Explorer.

Richard Branson suffered from dyslexia and dropped out of high school at 16 years of age. when he was 15, he had started two business ventures: growing Christmas trees and raising parrots! When he was 17, Branson opened his first charity and started his first record business. Along with Nik Powell, Branson opened a small record store in London called "Virgin.

Evan Williams Dropped out from college at 20 and sold his pioneer blogging company to Google

Popular web content distribution software, RSS was invented by Swartz when he was just 14. Swartz joined Stanford to graduate in sociology but dropped out to co-found reditt.com

Larry Ellison out his sophomore year at the University of Illinois and then dropped out again after just one quarter at the University of Chicago

Michael Dell, in his dorm at University of Texas Started started to custom-build and sell computers. Dell's computer business actually was so successful that at the age of 19 he dropped out of college to run the business full-time.

Ralp Lauren, Ray kroc, Walt Disney, Albert Einstein, Steve wozniak, Li-Ka- Shing(founder of Hutchison group, this guy is simply amazing), Ted Turner(kicked off from college), Amancio Ortega(son of a railway worker went on to became one of the richest Spaniard) are few more prominent business magnets and inventors who dropped out of college but still succeeded in there endeavors.

Moral of the story - Its all about passion.
Thanks Utsav for helping me out in the post. Will be posting Thursday trivia bi-weekly from now.

October 01, 2007

Nike N7

N7 is the first shoe designed for a specific race or ethnicity by Nike.
Nike designers and researchers looked at more than 70 tribes nationwide and found that in general, American Indians have a much wider and taller foot than the average shoe accommodates and designed N7 with a larger toe. All profits from the sale of the shoe will be reinvested in health programs for tribal lands.

The N7 name is a reference to the seventh generation theory, used by some tribes to look to the three generations preceding them for wisdom and the three generations ahead for their legacy


Exxon Naming

A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
'Why', she asked 'did you put two X's in Exxon?'
'Why ask?' he asked
'Because', she said, 'I couldn't help noticing?'
'Well', he responded, 'that's the answer.'

Source: Branding Strategy