October 27, 2008


Pepsi unveiled 11th new logo in 110 years of its history developed by Omnicom's Arnell Group.

Experts predict Pepsi spent $1 Million to design this new logo, which I feel any freelancer could have done for 35 $

As usual they come up with funny justifications one vp says the new logo represents a "series of smiles". Pepsi fired 3300 jobs – 1.8 per cent of its workforce – as part of a plan to save $1.2-billion and on the other side started a $1.2-billion marketing campaign with a change of logo. Wrong time,wired logo and change for the sake of change wont help Indra Nooyi.

October 22, 2008

7-election 2008

US retail giant 7-Eleven is predicting US election results by asking shoppers to pick between two coffee cup candidates. 7-Eleven customers can choose between plain coffee in a blue cup with Barack Obama’s name, or a red cup marked with John McCain’s name, or undecided cups.Results are uploaded daily to a special microsite. Quite impressive

October 10, 2008

financial weapons of mass destruction

Felix G. Rohatyn, the investment banker who saved New York from financial catastrophe in the 1970s, described them as potential “hydrogen bombs.

Warren E. Buffett described them as “financial weapons of mass destruction, carrying dangers that, while now latent, are potentially lethal.”

The total market size of these instruments are $516 trillion, i.e 10 times the value of the entire world's output: it's been called the "ticking time-bomb".

Answer in comments

October 06, 2008

Google Chrome and Baba Ramdev

Best outdoor campaign I seen so far :)

Source: Deadpresident

Yahoo Cola

Yahoo Cola - India's NO 1 cola :) , saw this one in Srisailam (AP,India).