February 28, 2007

Rats gone wild at KFC

In what KFC/Taco Bell restaurant says an isolated event.see how Rats gone wild at a
KFC Restaurant

February 27, 2007


A man fooled Switzerland's weekly SonntagsZeitung into publishing a two-page advertisement he created
of himself posing semi-naked beside a bottle of Gucci perfume.The guy posed as PR rep of Gucci to get the ad published in the magazine. The magazine realized what had happened when they sent bill to Gucci. more

February 22, 2007

Tata Crucible campus quiz Hyderabad

A record 200+ teams participated (including some alleged fake students) at Tata Crucible Campus quiz,Hyderabad ...the team from ICFAI convincingly won the quiz makeing history by becoming first team to make into finals through wild card entry and winning it. Dept of Mgmt studies, Osmania University came second beating another ICFAI team in a tie breaker

Some of the questions from prelims and finals:

What initiative from ITC gets its name from Hindi word meaning place of gathering


Which company is entering DTH services with brand name Blue Sky Magic?


Pic of Hugg hefnner

Patty Stonesifer is the ceo of which foundation

Bill and Melinda Gates foundation

Which company has taken over TOMCO,Lakme,Kwality ice creams


What does KYC norm stand for

Know your Customers

Pic of eric schimdt

The official football of 2006 world cup is manufactured by which company


If u r nominated for D&Ad award for what categories are you competing for

Design & Advertising awards

Henry & Helal Hassenfiels formed which company in 1923 as a Textile Company


“Come for the Cricket, Discover the country” is the advertising campaign of which country

Jamica, West Indies

Malaysian airlines logo

HomeTowns a large format retail outlets is from which company

Future group

Mb Yunus started which bank

Bangladesh Grameen Bank

IOB bank logo

Which company specializing in medical optics did John Jacob and Henry found in 1853

Bausch & lomb

“Share moments,Share life” is the punchline of


Which Indian airline does Mr.Bruce Ashby Heads?


ERTS it’s the ticker symbol of which company

Electronic Arts

Which company’s logo features a stick?

Texas Instruments

Planet Fashion is owned by which company

Aditya Birla Group

What was originally started as ‘LTD” in Texas

Dell Computers

Who owns NBA team Portland Blazzers

Paul Allen

Abhishek BAchhan 31st birthday gift

Bentley car

Virginai House HQ of which company


February 21, 2007

so said

"Everybody rapes the system but this man wants to make it his mistress".

R.P.Goenka's supposed comment on Dhirubhai Ambani

geek lingo

some cool geek lingo -

ALL NEW - software is not compatible with previous versions
APPLE - Arrogance Produces Profit-Losing Entity
BINARY - the ability to have friends of both sexes
BLAMESTORMING - sitting around in a group discussing why a deadline was missed or a project failed and who was responsible
BOOKMARK - take note of a person for future reference
BREAKTHROUGH - nearly booted on the first try
CD-ROM - Consumer Device, Rendered Obsolete in Months
CHARACTER DENSITY - number of very weird people in the office, divided by the floor space
COBWEB SITE - a World Wide Web Site that hasn't been updated for a long time. A dead web page
CRASH - normal termination; typical computer response to any critical deadline
CUBE FARM - an office filled with cubicles
DATA BASE - medium used to store errors, so that they can be processed and printed many times by the computer system
DOS - defunct operating system
GLAZING - corporate-speak for sleeping with your eyes open
MICROSOFT - Most Intelligent Customers Realize Our Software Only Fools Teenagers
PLUG & PLAY - new hire who doesn't need any training

February 19, 2007

firsy ever takeover of a public company

The first takeover of a public company was in 1979, when KKR bought machine-tool maker Houdaille for $355 million

new marketing lingo

SYMPVERTISING: is about marketing campaigns infused with a pinch of sympathy in times of economic uncertainty.

TRYVERTISING: is integrating your goods and services into daily life in a relevant way,
so that consumers can make up their minds based on their experience, not your messages.

February 16, 2007

80-20 Rule for IT Investments

80% of all IT spending goes to KTBR, or Keep the Business Running, and that only 20% of total spending is focused on new capabilities.

February 15, 2007

Kam Air

Zamarai Kamgar used to supply food and fuel to General Abdul Rashid Dostum, an Uzbek warlord
who controlled northern Afghanistan during Taliban regime and in 1998 he submitted a bill of $3 million to General Rashid Dostum. The General offered him a Boeing 727 worth $2 million instead of cash. After infusion of funds from other investors Zamari Kamgar rolled out Kam Air Afghanistan's only private airline

February 14, 2007

worlds largest crossword puzzle

Wipro employees are taking up an initiative of creating the "Worlds largest crossword puzzle", to enter into Guinness Book of World Records. The existing record is a puzzle with 28,000 clues

February 13, 2007

Allstate insurance

In 1930, on a train to Chicago, insurance broker Carl Odell suggested to his neighbor, Sear Roebuck & company president Gen. Robert E Wood that Sears should start an auto insurance and sell insurance by mail that idea became reality and Allstate Insurance Company was launched by Sears in 1931

Johnson's Toilet and Baby powder

In 1890, Johnson & Johnson received a letter from a physician complaining about skin irritation from certain medicated plasters of J&J, Fred kilmer the company's then director of research responded by sending a packet of soothing Italian talc to apply on the skin. Johnson & Johnson soon named the product as" Johnson's Toilet and Baby Powder"

Imperia vodka

The recipe for Imperia Brand of vodka(owned by Russian Standard co) is said to have been discovered by 19th century Russian scientist Dimtri Mendeleev, inventor of chemistry's periodic table of elements

Imperia uses winter wheat from the black soil of the Russian Steppes,distilled eight times and blended with the glacial waters from Lake Lagoda. The liquid is then filtered twice through charcoal and twice again through quartz crystals from the Ural Mountains.Czar Alexander III in 1894 declared the formula as "The Standard of Vodka.

February 12, 2007


A Japanese brewer started producing low-malt beer with milk and named the drink as bilk(beer+milk= bilk). A liqour stroe manager's son came up with the idea when he saw dairy firms threw out a huge amount of surplus milk in March last year and suggested the idea of producing the milk beer to local brewery Abashiri Beer.

February 08, 2007

origin of advertising

A slave owner in ancient Thebes posted the first advertisement on record offering "a gold coin" to find a salve named Shem was the precursor of modern advertisement (source : The 75 Greatest Management Decisions Ever Made By Stuart Crainer)

February 07, 2007


Enviga a green tea drink developed as a joint venture by Beverage Partners Worldwide, Coke and Nestlé S.A. claims consuming three cans a day of, Enviga, will burn 60 to 100 calories.Coke says enviga speeds up metabolism and increases energy use, especially when combined with caffeine.The nonprofit watchdog group Center for Science in the Public Interest filed a federal lawsuit last week in New Jersey over Coke's Enviga claims more

origin of $ sign

The most widely accepted explanation is $ is the result of the evolution of the Mexican or Spanish "P's" for pesos, or piastres, or pieces of eight. This theory, derived from a study of old manuscripts, explains that the "S," gradually came to be written over the "P," developing a close equivalent to the"$" mark.

February 05, 2007

bgyan # 4

1. which country's central central bank has misspelled the word “bank” on its new notes, as "bankh"

2. For which Virgin company inaugural function did Richard Branson dressed up so..

Virgin Bride (BTW the photo is not morphed, Richard Branson shaved his chest and dressed so for the inagual function of virgin Brides

3. once in a while, you will see the Google logo change to represent a current event(like new year,Christmas,braille day etc These logos are known as what?

Google Doodles

4. In 1972, which company introduced a new version of the logotype. Designed by Paul Rand,
replacing horizontal stripes with solid letters to suggest "speed and dynamism"?


5. which company unveiled a new slogan “more Happy"


6. In 1998, Microsoft paid Internet service provider Synet $5 million for the rights of which name

Internet Explorer

7. who was named as "Advertising Agency of the Year 2006" by Advertising age?

The Consumer was named as Advertising ageny of the year on the grounds that consumers generated more compelling brand communications in 2006 than any single agency

8. Corous selling process started in October ,2005 when there banker credit suise set up project England the code name for the potential sale and gave every possible buyer a secret name, while CSN was nicknamed as cardiff, what was the nickname given to Tata's?


9. Name the global official internet partner for the 2007 cricket world cup


10. Prosearch Consultancy(They conducts workshops for senior managers on translating winning sports strategies to the field of business) is owned by whom??

Harsha Bhogle

scores: Rohit Jain 2, Balaji Krishnan 6, Prasoon Ranjan 6, Varun Reddy 9, Alfia Kadhim 1, Pushpadatta 2, Anirban Datta Gupta 8, shyam naren 7,Sidharth Mishra 5

eggvertising..ande ke funda

Eggvertising : Advertising on eggs

CBS advertised on 35 million eggs marked with their logos and phrases such as "CSI: Crack the case with CBS".This strategy is reffered as their "Outernet Startegy"which involves reaching customers outside their homes while they go about their daily activities.

ABC also tried Outernet strategy to promote “Desperate Housewives” by using dry-cleaning bags.

Japan's well-known brand Nissin Food Products' Chicken Ramen noodles is now adveritsing on eggs that too on about 300,000 packs of eggs

Red Bosch

Robert Bosch introduced one of Germany's first eight-hour working days and occupational training for associates — earning him the nickname "Red Bosch". Bosch donated profits from World War I armaments contracts — millions of German marks — to charity.

February 03, 2007


Microsoft picked 50 families in seven countries and closely watched them test Vista for two years, which supposedly led to 800 changes in the operating system.

Worlds Most valuble sporting events brands

NFL's Super Bowl tops Forbes' first list of the world's most valuable sporting events brands,
worth $379 million. Following the Super Bowl were the Summer Olympics ($176 million) and soccer's World Cup ($103 million).

February 02, 2007

Mission Statements

Nike - 'Crush Reebok'

PEPSI - "Beat Coke"

HONDA - "We will crush, squash, and slaughter Yamaha"

Wal-Mart - "To give ordinary folk the chance to buy the same thing as rich people."

Walt Disney - "To make people happy."

3M - "To solve unsolved problems innovatively"

Ford Motor Company (early 1900's)"Ford will democratize the automobile"

Source How to write a Business Plan- UBI
(p.s- some of the mission statements changed now)

February 01, 2007

Toyota logo

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future

microsoft online payment system

Microsoft is developing on an online payment system that will be cheaper than credit card transactions.Microsoft Chairman Bill Gates reviewed a plan to enter the online payments business during his "think week," a twice-yearly ritual where he usually isolates himself in a backwoods cabin to study new ideas. Over the years, these sessions have propelled products such as Internet Explorer, Microsoft's Tablet PC and an online video game business.

Ramesh Chauhan

" Selling is about Getting your Distribution right"

The problem with the cola companies is that they have a closed mindset. India is not a cola country. We are a nimboo pani country

- Ramesh Chauhan, created brands such as Thums-Up, Goldspot, Citra, Maaza and Limca and heads Bisleri International.

its all about money

The Economic Policy Institute think tank has said the average U.S. chief executive earns 821 times as much as the average minimum-wage worker -- the highest ratio ever