October 27, 2008

PEPSI NEW LOGO

Pepsi unveiled 11th new logo in 110 years of its history developed by Omnicom's Arnell Group.





Experts predict Pepsi spent $1 Million to design this new logo, which I feel any freelancer could have done for 35 $

As usual they come up with funny justifications one vp says the new logo represents a "series of smiles". Pepsi fired 3300 jobs – 1.8 per cent of its workforce – as part of a plan to save $1.2-billion and on the other side started a $1.2-billion marketing campaign with a change of logo. Wrong time,wired logo and change for the sake of change wont help Indra Nooyi.

4 comments:

Anonymous said...

Good one Praneeth!

Anuradha Parasaram

Sriram Murthy Somayajula said...

Yes, as you have rightly said its a wrong timing. Investing on a marketing Campaign is not a wise strategy for any business at this point of time. As anticipated by experts this recession will continue till the end of 2009.

I think rather than bringing millions of smiles, the situation seems to be the other way round.

Lisa said...

It looks like an evil smile.

Anonymous said...

At first I thought it was joke, then I decided that someone's dyslexic five-year-old did it.

Note to Pepsi Ad execs: I'm for hire. And I don't cost $1M.