Pepsi unveiled 11th new logo in 110 years of its history developed by Omnicom's Arnell Group.
Experts predict Pepsi spent $1 Million to design this new logo, which I feel any freelancer could have done for 35 $
As usual they come up with funny justifications one vp says the new logo represents a "series of smiles". Pepsi fired 3300 jobs – 1.8 per cent of its workforce – as part of a plan to save $1.2-billion and on the other side started a $1.2-billion marketing campaign with a change of logo. Wrong time,wired logo and change for the sake of change wont help Indra Nooyi.