December 04, 2009

Origin Of Red Ribbon Logo

In 1991, Patrick O'Connell, founding director of Visual Aids and his friends observed a significant raise of AIDS among artists in East Village and decided to launch a campaign to increase awareness about AIDS.

They Observed Americans in small towns were willing to visibly express their support for soldiers by putting up yellow ribbon and after a little brainstorming they designed Red Ribbon logo. Red was chosen for its, "connection to blood and the idea of passion -- not only anger, but love, like a valentine."

source: BBC

No comments: