The most important commercial content of 2006 was created by a juggler named Fritz Grobe and lawyer Stephen Voltz, and distributed on a website called Revver. Named as "The Diet Coke & Mentos Experiment it got about 40 lakhs+ views and $100 million of exposure for, free. Coca-Cola decided to incorporate the videos, and other user-generated footage, into its website.The 2 guys have earned more than $28,000 from ad spots in the first 2 months .More videos available at eepybird.
My fav video -
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