3 A's to 3 P's

Jack Trout writes

"Coca-Cola used to focus its strategy on the three A’s: availability, acceptability, and affordability. While these provided for tremendous growth, they also led to lowered entry barriers. Today, Coca-Cola’s mantra is the three P’s: preference, pervasive penetration, and price-related value ( yeah u can add one more P-Pesticides)"

A recent Coca-Cola annual report reported that the second most recognized expression in the world after “ok?” is “Coca-Cola.”