in 1529 the sons of King Francisco I of France were taken hostage in Spain, he paid 12 million escudos for their ransom, and had to wait 4 months while the kidnappers counted the money and verified the authenticity of the coins. They rejected 40,000 coins because they did not meet the specified requirements.
Ancient Egyptians where the first to wore paints as a method of protecting their skin from the sun. The skin painting later became a way of separating social classes
The advertising philosophy of United Colors of Benetton is based on Luciano Benetton's belief that 'communication should not be commissioned from outside the company, but conceived from within its heart.'