Random posts about Business quizzes, Trivia, Tata crucible, brand equity quiz and my thoughts
January 28, 2008
Honda Civic Hybrid ad
In September, as executives at RPA, the agency for the American Honda Motor Company, were completing a commercial for the Civic Hybrid, they got to know that Subway was using the same music theme from “The Odd Couple,”. RPA suggested Honda to move up the introductory date for the spot to late September from early October. It beat the Subway commercial onto television by about a week.