January 28, 2008

Honda Civic Hybrid ad

In September, as executives at RPA, the agency for the American Honda Motor Company, were completing a commercial for the Civic Hybrid, they got to know that Subway was using the same music theme from “The Odd Couple,”. RPA suggested Honda to move up the introductory date for the spot to late September from early October. It beat the Subway commercial onto television by about a week.


Vivek Malewar said...

Which commercial ?
any links to honda/subway ads on youtube?

praneeth said...

Hi Vivek,

could not find any links to commercial ..I read about it in NYT
heres the link