Brain branding is an interdisciplinary approach to improve understanding of how the mind perceives and processes brands.
Coke statistical department publishes fun facts about soft drink industry like how many times the world would be circled if coke bottles were lined up end to end.(why not how many ppl using coke as pesticide? point taken)
Billboards were first called a 24 sheet poster due to the fact that they were made of 24 sheets of normal poster size paper