Project Da Vinci was named as Enfatico by Dell and WPP. Enfatico is a musical notation that means play each note “with emphasis” or “emphatically" and that is how the new agency will work.
Project Da Vanci is a new marketing model designed by Dell to have a single integrated mktg and comm agency. Casey Jones a VP in Dell recognized Dell is working with 800 odd agencies globally and felt the need of a partner which focus only on Dell's business.
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