January 21, 2009

Burger King launches perfume

Burger King launched a new brand of perfume called Flame by BK. Burger king and Perfume?? its almost as bad as Harley Davidson’s cake decorating kit. I sometimes wonder how stupid companies act, I remember a quote from Pantaloons head two years back when they roped in Bobby Deol as there brand ambassador and described him as youth icon !!


Anonymous said...

I think you're missing the point. It's supposed to be a humourous viral ad. The fact that you're writing about it indicates that it has succeeded. Burger King has been doing such seemingly ridiculous marketing stunts for a while now.

praneeth said...

Ha I know the agency which handles BK is famous for such tactics, but somehow still not convinced