October 27, 2008

PEPSI NEW LOGO

Pepsi unveiled 11th new logo in 110 years of its history developed by Omnicom's Arnell Group.





Experts predict Pepsi spent $1 Million to design this new logo, which I feel any freelancer could have done for 35 $

As usual they come up with funny justifications one vp says the new logo represents a "series of smiles". Pepsi fired 3300 jobs – 1.8 per cent of its workforce – as part of a plan to save $1.2-billion and on the other side started a $1.2-billion marketing campaign with a change of logo. Wrong time,wired logo and change for the sake of change wont help Indra Nooyi.

October 22, 2008

7-election 2008


US retail giant 7-Eleven is predicting US election results by asking shoppers to pick between two coffee cup candidates. 7-Eleven customers can choose between plain coffee in a blue cup with Barack Obama’s name, or a red cup marked with John McCain’s name, or undecided cups.Results are uploaded daily to a special microsite. Quite impressive

October 10, 2008

financial weapons of mass destruction

Felix G. Rohatyn, the investment banker who saved New York from financial catastrophe in the 1970s, described them as potential “hydrogen bombs.

Warren E. Buffett described them as “financial weapons of mass destruction, carrying dangers that, while now latent, are potentially lethal.”

The total market size of these instruments are $516 trillion, i.e 10 times the value of the entire world's output: it's been called the "ticking time-bomb".

Answer in comments

October 06, 2008

Google Chrome and Baba Ramdev



Best outdoor campaign I seen so far :)

Source: Deadpresident

Yahoo Cola





Yahoo Cola - India's NO 1 cola :) , saw this one in Srisailam (AP,India).

September 11, 2008

Why Ideas remain as ideas

Why do we fail to take idea's forward and execute it??

We are totally not convinced that the idea will work
we dont have passion to execute an idea and thus don't take the risk
we don't have necessary skill set to execute it
we assume things will work in a certain way, but reality will be something else
we are not sure whom to trust and wont share ideas with others
we don't want to move out of comfort zone
Probably your ideas are ahead of time
You shared it with wrong people
You lack the environment, which encourages ideas

may be ..hmmm may be..End of the day what matters is whether you executed it or not

P.s - This post was inspired by my failure to execute a awesome idea. something very new, something very different,not sure whether its revolutionary but a original idea.

September 09, 2008

Coca-cola Zero Zero



Coca-Cola has teamed up with Sony Entertainment to help promote the upcoming James Bond film, "Quantum of Solace," by renaming the Coke Zero brand as Coca-Cola Zero Zero 7. They released special edition bottles of Coca-cola Zero Zero with 007 logo and Daniel Craig picture.