Experts predict Pepsi spent $1 Million to design this new logo, which I feel any freelancer could have done for 35 $
As usual they come up with funny justifications one vp says the new logo represents a "series of smiles". Pepsi fired 3300 jobs – 1.8 per cent of its workforce – as part of a plan to save $1.2-billion and on the other side started a $1.2-billion marketing campaign with a change of logo. Wrong time,wired logo and change for the sake of change wont help Indra Nooyi.
4 comments:
Good one Praneeth!
Anuradha Parasaram
Yes, as you have rightly said its a wrong timing. Investing on a marketing Campaign is not a wise strategy for any business at this point of time. As anticipated by experts this recession will continue till the end of 2009.
I think rather than bringing millions of smiles, the situation seems to be the other way round.
It looks like an evil smile.
At first I thought it was joke, then I decided that someone's dyslexic five-year-old did it.
Note to Pepsi Ad execs: I'm for hire. And I don't cost $1M.
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