Quinkie Fifth Anniversary Quiz

A small quiz on advertising to celebrate Quinkie's 5th anniversary. kudos to Murali and all regular contributors/participants for making the group lively

1. Mutual fund investments are subject to market risks, read the offer document carefully before investing” must now be displayed and read out for at least __ seconds in television and radio ads

2. Images of Gmail-branded soap have been circulating around internet, while many dismissed it as a photoshop job by some chap, it was actually a campaign done by Gmail. What was specifically promoted in this campaign?



3. Which concept/technique was first introduced in 1985 by Dr. Edward Forrest in a study of VCR users and later elaborated upon in the article, "Segmenting VCR Owners" published in the Journal of Advertising Research

4. A major change Google made in early March to its AdWords algorithm resulted in a increase in ad rates and decrease in conversion rates. Disgruntled advertisers have dubbed the move as what

5. Which company has created one of the biggest billboards in Europe, measuring in at 65,000 sq. ft



6. Team Detroit, is a joint venture of six agencies (JWT, Y&R, Wunderman, Ogilvy, Mediaedge:cia and MindShare) to focus on which company business.

7. Identify the logo



8. Which agency was, founded by Scott Goodson and named after the rare and poisonous frog. “In a world of dinosaurs, it's good to be a frog” is one of the guiding principles

9. Connect — Haute Curry, Mario Zegnoti , Vetorio Fratini and, Push & Shove

10. The agency had organized,a weekly service called "Hollywood Personalities," which provided 125 leading newspapers with descriptions of the products worn by movie stars.The agency defined the products target audience as "some 70 million people 15 years and over whose opinion we hope to influence in support of our objectives.". Identify the agency and client

11. Identify the famous advertising legend. His most famous quote is "Advertising doesn't create a product advantage. It can only convey it."



12. Identify the famous personality. He is father of global journalism. Established world’s oldest news agency and the first worldwide information agency, in 1835





P.S- Answers only to participants.Please Don't leave answers as comments to the post,send it to praneeth82 at gmail dot com

Its Not MANU

The term MANU is only used by Manchester United Football Club rivals as a complete and utter insult to the club and about the Munich air disaster which claimed the lives of eight players, especially Duncan edwards. The chants goes like

"Man U Man U went on a plane Man U Man U never came back again.."

The chants originally originated in 1960's when there was huge competition between clubs to sign Duncan Edwards in the early 50s to sign for a Midlands club, as he came from Dudley. His signing for United caused a lot of people in the Midlands to regard him as a traitor and was hate figure for them.

West bron fans first started the chants like "Duncan Edwards is manure, rotting in his grave,Man you are manure-rotting in your grave"

Liverpool fans often tease United about the Munich incident again by chanting ‘MUNICH -Man U Never Intended Coming Home.’

So all United fans, refrain from calling yourself MANU. United forever!!

source: manutd.com

Twin Towers

Twin towers are symbol of Malysian pride determination and capabilities of Malysiyan's and showcase the culture and corporate aspirations of which company?

Answer in Comments

Trivia- - The twin towers were constructed by two different companies and they were made to compete against each other.If a constructor missed (weekly or monthly)deadlines they were finned $ 5 million. In final stages Malaysia stopped the competition and ordered contractors to finish both towers at same time..but one team(tower 2) took the competition so serious they finished it a week ahead of tower 1.

88 Floors of building constructed in 6 years deadline, overcoming all challenges(after starting the proj they found the soil is not suitable moved the whole struct to 60 mtrs, the work was stopped in between as a batch of concrete used in a floor failed quality test, when 72 floor is about to finish they realized tower 1 was 25 millimeters off from vertical).

our babus-netas-contractors on the other hand are still constructing a bloody flyover from 3 years missed all deadlines,collapsed the structure in between killing people...sick!!

Brand Equity Quiz

Went to Brand Equity Quiz Hyderabad round yesterday. The quiz is quite better than previous versions. The theme is refreshing than earlier James Bond, Russian army general themes. Thankfully content is not too wired, especially after hearing questions like this from Lions mouth 'Aamdani atthani, kharcha ____'?

Agro Tech, Broadwise Financial, Convergys(scored 27 out of 30 in prelims), Google,Mindset, and Satyam qualified to finals. Mindset won the quiz with a consistent performance.

some Questions from BEQ hyderabad-

Where do u find tara and sitara hotel in hyd – Ramoji Filim City

In 1931 which comp started a lighting design & consultancy center – Philips

Microsoft answers to ipod – zune

Univ of Cambridge launched professorship on Indian enterprises and named after – Nehru

which state is largest producer of tractors in India – haryana

TV advt focuses on 2 catch phrases ‘note and recall’, what do direct marketing focuses on – response

For pakeeza meena kumari was piad – one gold ashrafi

In which Indian state do u find oldest continuing oil refinery – Assam

Padini is a fashion brand from – Malaysiya

According to Oxford English Dictionary, which word comes from an Old English word meaning "anxious" – Business


What will you do with a ‘thong’(Question of the Day)

In 1876, which inventor was given US patent 174,465 – Graham bell

Akshay kumar in Hindi, Mahesh Babu in Telugu which soft drink advt am I talking abt – Thumps Up

Ppl of which 3 countries cant be considered POI – Bangladesh, Pak, SL

World’s largest producer of banana’s – India

Whose first studio is located at 31st street, Kansas city – walt Disney

Among icon players in IPL, who will get highest income – Sachin

Who is the most valuable football player brand in world – Ronaldhino

In which novel you will come across Pemberly Country estate – pride and Prejudice

Print ad of Microsoft

Pic of Estee lauder

Emirates logo

Swaraj Paul Pic

Durex print ad


Finals –

In 1872, for what where customers charged 2000 blah..blah..- Thomas Cook 1st round the world trip

DHI model and Gujrat model, what am I referring to – VRS schemes

Why is Formica, called formica

www.shopimagine.in sells what – lingerie

What significant change did Harry Potter Publishers made when they launched it in USA

In travel business what is VFR

Pic of shashi ruia

Print ad of Cherry Bloosom

Saab car logo

China Olympic torch designed by

Video of E.sreedharan (Delhi Metro), shown and asked to find the personality

Video ad of DHL

Sedlabanki islands is most popular for – central bank

Which hotel was chosen as worlds best in travel and leisure – Oberoi Udayvillas, udaipur

Art Paul created – play boy bunny

90% of what we call management consists of making things difficult to people - philip kotler's quote

Which invention is pioneered by LG in India – TV menu in hindi

Which domain name extends to 70 countries - .asia

7 letter word to describe age of wines –vintage

What is printed at security printing pres at Hyd usually in 8 sheet of paper – Meghdoot post cards

Astronaut’s of Apollo 11 were wearing Jockey underwear – joking or serious

Colorplus name funda – bcz of a batch of over colored shirts

Worlds largest consumer of polished diamonds – USA

If kingfisher is from India, Carlsberg is from – Denmark

Last years questions

Bali n Kualalmpur

Been to Bali and Kualalmpur recently, some interesting pics -



I can understand Halal food, but Halleled drinking water??



Every second shop you see in Bali is a pirated retail outlets of luxury brands.



Idiotic campaign...why do u need to send the poor visitor to some other country..why not a royal treatment in u r own country, i rem Singapore doing it and then followed by PR in India(10 million visitor to Singapore is a Indian)....

Steve Ballmer selling OS

Never seen such a crazy stuff...yeah he is Steve Ballmer in a ad selling windows.More entertainment n pun here

worlds biggest building

From the sky it looks like a Chinese dragon and is described as worlds biggest building,the chief architects of the building are Foster and Partners.
1.25 million people have been moved from their homes to make way for construction.
Its red columns and muted gold roof are meant to evoke the city's imperial palaces and temples.

Answer here

Pics here