The Wispa bar first appeared in 1981 for a trial in the North-East. A rival to Nestle's Aero, it had the slogan "Bite it and believe it".
Cadbury's discontinued Wispa in 2003 and replaced under the name of 'Dairy Milk Bubbly'.
Cadbury's was relaunching Wispa in Oct,2007 after which unusual event?
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