August 27, 2007

Why orkut is popular in Brazil

Loren Baker on why Orkut is popular in Brazil:

Orkut sounds like Yakult or 'iogurte' (yogurt). Yakult is the Brazilian version of the popular Japanese Yakult yogurt drink. Everyone drinks it in Brazil when they’re kids. There is a totally unintentional instant association between the words Orkut, Iogurte and Yakut in Brazi

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