December 24, 2006

Motorola RAZR

In the original plan, the powers-that-be at Motorola were convinced that the RAZR would be a "boutique phone", a niche product that would appeal to only a small segment of the market. They ordered enough components to make 50,000 of them. In the first quarter of production, the wireless companies placed orders for over a million units. Motorola had the most popular cell phone on the market, and they were completely unprepared for it. It took them a year to get production capacity up to meet the demand. Today, Motorola is shipping RAZR phones at a pace that is equivalent to selling 50,000 of them every morning before lunch.

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