Nike - 'Crush Reebok'
PEPSI - "Beat Coke"
HONDA - "We will crush, squash, and slaughter Yamaha"
Wal-Mart - "To give ordinary folk the chance to buy the same thing as rich people."
Walt Disney - "To make people happy."
3M - "To solve unsolved problems innovatively"
Ford Motor Company (early 1900's)"Ford will democratize the automobile"
Source How to write a Business Plan- UBI
(p.s- some of the mission statements changed now)