February 02, 2007

Mission Statements

Nike - 'Crush Reebok'

PEPSI - "Beat Coke"

HONDA - "We will crush, squash, and slaughter Yamaha"

Wal-Mart - "To give ordinary folk the chance to buy the same thing as rich people."

Walt Disney - "To make people happy."

3M - "To solve unsolved problems innovatively"

Ford Motor Company (early 1900's)"Ford will democratize the automobile"

Source How to write a Business Plan- UBI
(p.s- some of the mission statements changed now)

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