February 05, 2007
eggvertising..ande ke funda
Eggvertising : Advertising on eggs
CBS advertised on 35 million eggs marked with their logos and phrases such as "CSI: Crack the case with CBS".This strategy is reffered as their "Outernet Startegy"which involves reaching customers outside their homes while they go about their daily activities.
ABC also tried Outernet strategy to promote “Desperate Housewives” by using dry-cleaning bags.
Japan's well-known brand Nissin Food Products' Chicken Ramen noodles is now adveritsing on eggs that too on about 300,000 packs of eggs