October 29, 2007

HEINEKEN WOBO: The brick that holds beer

Mr. Alfred Heineken got an idea after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials.He then decided to design a building using used beer bottles.

The structure in the pic used oil drums for columns, Volkswagen bus tops for roof and the WOBO bottles for walls.The shed at the Heineken estate and a wall made of WOBO (world bottle) at the Heineken Museum in Amsterdam are the only structures where the ‘beer brick’ was used


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