October 14, 2007

Charles Piccirillo Awesome Print Ad

This print ad was created in 1960 by Charles Piccirillo to promote the National Library Week.

The headline consisted of the alphabet in lower case letters like so:

It was followed by this copy:

“At your local library they have these arranged in ways that can make you cry giggle, love, hate, wonder, ponder, and understand.

It’s astonishing to see what these twenty-six little marks can do. In Shakespeare’s hands they became Hamlet. Mark Twain wound them into Huckleberry Finn. James Joyce twisted them into Ulysses. Gibbon pounded them into The Decline and Fall of the Roman Empire. John Milton shaped them into Paradise Lost.”

Came across this at Creativethink, awesome copy

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