October 01, 2007

Nike N7

N7 is the first shoe designed for a specific race or ethnicity by Nike.
Nike designers and researchers looked at more than 70 tribes nationwide and found that in general, American Indians have a much wider and taller foot than the average shoe accommodates and designed N7 with a larger toe. All profits from the sale of the shoe will be reinvested in health programs for tribal lands.

The N7 name is a reference to the seventh generation theory, used by some tribes to look to the three generations preceding them for wisdom and the three generations ahead for their legacy

More

No comments: